By Richard Johnston, Kathleen Hall Jamieson
Campaigns unexpectedly appear to topic, as do questions about the electoral strategy within the aftermath of the 2000 presidential election. The authors research the U.S. electoral strategy as an built-in occasion spanning a whole 12 months, drawing upon the Annenberg 2000 Election learn. the dimensions in their fieldwork is such that they have got been in a position to isolate key turning issues and that dynamics might be studied inside of sure segments. Johnston, Hagen and Jamieson have additionally applied candidate appearances, information insurance, and crusade advertisements to supply this built-in account of a U.S. crusade. Richard Johnston is Professor and Head of Political technological know-how on the collage of British Columbia and an affiliate Member of Nuffield collage, Oxford. he's co-author of Letting the folk come to a decision (Stanford collage Press, 1992) and The problem of Direct Democracy (McGill-Queen's college Press, 1996). Michael G. Hagen is affiliate examine Professor and Director of the heart for Public curiosity Polling on the Eagleton Institute of Politics at Rutgers collage. he's co-author of Race and Inequality: A research in American Values (Chatham condominium, 1986) and a contributor to Reasoning and selection: Explorations in Political Psychology (Cambridge, 2003). Kathleen corridor Jamieson is Ware Professor of conversation and Director of the Annenberg Public coverage middle on the college of Pennsylvania. She is writer or co-author of twelve books on politics and media together with Packaging the Presidency (Oxford college Press, 1988).